Because were all about encouraging knowledge around here, here’s a little backstory on this most monumentous day.
National Cleavage Day (abbreviated NCD) is an annual celebration in South Africa held in the month of April and sponsored by Wonderbra. National Cleavage Day was started in 2002 and held at the beginning of April every year.
According to Samantha Paterson, the brand manager for Wonderbra, the National Cleavage Day is started according to a design to solemnize women’s independence and power in all facets of life, from their careers to their relationships to their own destiny. Anita Meiring, public relations consultant for Wonderbra, explained the event, “It is a day for women to realize that their cleavage is something unique and that they should be proud of it”. Paterson explained “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men”. She also explained “It gives men a legitimate reason to stare at boobs”.
Paterson said that the day is intended to be lighthearted amusement, however she claimed that the gross revenue will be donated to the Sunflower Fund, a non-governmental and non-profit organization based in Cape Town with a stated aim to help South African citizens diagnosed with leukemia and other life-threatening blood diseases.
So, embrace the girls and show a little cleave tonight!!
